The Foundations of Innovation

A year-long series on the ideas that built the startup world and the idea still missing from them all.

The Foundations of Innovation is a weekly essay series tracing the intellectual history of entrepreneurship, innovation, and learning.

Each issue examines a thinker or idea that shaped how we understand the building of new ventures, honors what they got right, identifies what they left open, and asks what it means for founders building right now.

The series runs for 52 issues. Each essay stands alone. Together they build toward a single argument.

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Week 8: Steve Blank and the Customer Development Model

April 27, 2026 - Dr. Shaun P. Digan, MBA, PhD

Steve Blank spent twenty years building and selling companies before he figured out why most of them almost failed.Not why competitors failed. Why his own companies, the ones he built and ran and too...

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Week 7: What March Got Right, What My Dissertation Couldn't Prove, and What Both Point Toward

April 20, 2026 - Dr. Shaun P. Digan, MBA, PhD

In 1991, James March published what would become one of the most cited papers in organizational science.In it, he described a fundamental tension at the heart of every learning system: the choice bet...

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Week 6: Clayton Christensen and Jobs to Be Done

April 14, 2026 - Dr. Shaun P. Digan, MBA, PhD

In the late 1990s, Clayton Christensen was asked to help a school district solve a discipline problem.Students were disrupting class. Talking out of turn. Acting out. The district had tried the obvio...

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Week 5: What Drucker Actually Said About the Business You're Building

April 14, 2026 - Dr. Shaun P. Digan, MBA, PhD

Week 5: What Drucker Actually Said About the Business You're Building In 1994, Peter Drucker published an essay in Harvard Business Review that should be required reading for every founder before the...

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Week 4: The Lean Startup's Missing Layer

April 14, 2026 - Dr. Shaun P. Digan, MBA, PhD

Week 4: The Lean Startup's Missing Layer In 2011, Eric Ries published a book that genuinely changed how a generation of founders thinks about building companies. The Lean Startup: How Today's Entrepr...

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Week 3: Kahneman Knew Founders Think Fast and Slow

April 11, 2026 - Dr. Shaun P. Digan, MBA, PhD

Week 3: Kahneman Knew Founders Think Fast and SlowIn 2011, Daniel Kahneman published a book that should have changed how every founder thinks about every decision they make.And, while it changed part...

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Week 2: What Darwin Actually Said About Survival

April 8, 2026 - Dr. Shaun P. Digan, MBA, PhD

Week 2: What Darwin Actually Said About Survival Everyone knows the phrase. Survival of the fittest.  Four words that have been applied to business, startups, markets, and competitive strategy so man...

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Week 1: What Schumpeter Got Wrong About the Routinization of Innovation

April 8, 2026 - Dr. Shaun P. Digan, MBA, PhD

Week 1: What Schumpeter Got Wrong About the Routinization of Innovation This series begins with Joseph Schumpeter because he identified the direction innovation was heading more clearly than anyone b...

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Welcome to Foundations of Innovation

April 8, 2026 - Dr. Shaun P. Digan, MBA, PhD

The Foundations of Innovation Series  A year-long series on the ideas that built the startup world and the one idea still missing from them all. For nearly a century, the greatest minds in economics,...

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About the Author

Dr. Shaun P. Digan is an entrepreneur, researcher, and the founder of Startup.Ready and creator of the Startup Readiness Framework. He holds a PhD in Entrepreneurship from the University of Louisville, where he studied under some of the field's leading scholars and taught entrepreneurship and innovation at the undergraduate level.

His research on entrepreneurial learning, cognitive decision making, and opportunity identification has been published in peer-reviewed journals and presented at the Academy of Management. He is the author of Persuade: The 4-Step Process to Influence People and Decisions, published by Wiley in 2021.

He has spent 15 years since working with founders as a strategist, consultant, coach, and advisor.

The Foundations of Innovation is his attempt to trace the intellectual history of the problem he has spent his career trying to solve.

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