The Foundations of Innovation
A year-long series on the ideas that built the startup world and the idea still missing from them all.
The Foundations of Innovation is a weekly essay series tracing the intellectual history of entrepreneurship, innovation, and learning.
Each issue examines a thinker or idea that shaped how we understand the building of new ventures, honors what they got right, identifies what they left open, and asks what it means for founders building right now.
The series runs for 52 issues. Each essay stands alone. Together they build toward a single argument.
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For most of the early history of high-tech marketing, the adoption of a new product was drawn as a smooth curve.The picture came from Everett Rogers, whose 1962 book Diffusion of Innovations synthesi...
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In 2000, two scholars published a short paper that told an entire field what it was for.The field was entrepreneurship research. The scholars were Scott Shane and Sankaran Venkataraman. The paper was...
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For most of the twentieth century, entrepreneurship research had a problem it could not name.It studied entrepreneurs. It studied opportunities. It studied outcomes. It produced a steady stream of fi...
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Eleven essays in, the series has covered ten thinkers. (Schumpeter, Darwin, Kahneman, Ries, Drucker, Christensen, March, Blank, Dosi, Sarasvathy.)Each piece stood alone. That was the design. Each th...
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Herbert Simon did not set out to study entrepreneurs.He set out to understand how people actually make decisions, as opposed to how economists assumed they did. What he found changed the behavioral s...
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The Foundations of Innovation Series A year-long series on the ideas that built the startup world and the one idea still missing from them all. For nearly a century, the greatest minds in economics,...
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In 1982, an Italian economist published a paper that changed how a generation of researchers thought about technological change.Giovanni Dosi was working through a problem that Schumpeter had named b...
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In the late 1990s, a doctoral student at Carnegie Mellon set out to answer a question the field of entrepreneurship had been asking sideways for decades.Saras Sarasvathy wanted to know how expert ent...
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Steve Blank spent twenty years building and selling companies before he figured out why most of them almost failed.Not why competitors failed. Why his own companies, the ones he built and ran and too...
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In 1991, James March published what would become one of the most cited papers in organizational science.In it, he described a fundamental tension at the heart of every learning system: the choice bet...
Read MoreAbout the Author
Dr. Shaun P. Digan is an entrepreneur, researcher, and the founder of Startup.Ready and creator of the Startup Readiness Framework. He holds a PhD in Entrepreneurship from the University of Louisville, where he studied under some of the field's leading scholars and taught entrepreneurship and innovation at the undergraduate level.
His research on entrepreneurial learning, cognitive decision making, and opportunity identification has been published in peer-reviewed journals and presented at the Academy of Management. He is the author of Persuade: The 4-Step Process to Influence People and Decisions, published by Wiley in 2021.
He has spent 15 years since working with founders as a strategist, consultant, coach, and advisor.
The Foundations of Innovation is his attempt to trace the intellectual history of the problem he has spent his career trying to solve.
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