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    The Foundations of Innovation

    A year-long series on the ideas that built the startup world and the idea still missing from them all.

    The Foundations of Innovation is a weekly essay series tracing the intellectual history of entrepreneurship, innovation, and learning.

    Each issue examines a thinker or idea that shaped how we understand the building of new ventures, honors what they got right, identifies what they left open, and asks what it means for founders building right now.

    The series runs for 52 issues. Each essay stands alone. Together they build toward a single argument.

    Follow on Substack to get the weekly series directly to your inbox.

    Welcome to Foundations of Innovation

    March 10, 2026 - Dr. Shaun P. Digan, MBA, PhD

    The Foundations of Innovation Series  A year-long series on the ideas that built the startup world and the one idea still missing from them all. For nearly a century, the greatest minds in economics,...

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    Week 1: What Schumpeter Got Wrong About the Routinization of Innovation

    March 10, 2026 - Dr. Shaun P. Digan, MBA, PhD

    This series begins with Joseph Schumpeter because he named the direction innovation was heading more clearly than anyone before him. In 1942, Schumpeter made a prediction about the future of innovati...

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    Dr. Shaun P. Digan is an entrepreneur, researcher, and the founder of Startup.Ready. He holds a PhD in Entrepreneurship from the University of Louisville, where he studied under some of the field's leading scholars and taught entrepreneurship and innovation at the undergraduate level.

    His research on entrepreneurial learning, cognitive decision making, and opportunity identification has been published in peer-reviewed journals and presented at the Academy of Management. He is the author of Persuade: The 4-Step Process to Influence People and Decisions, published by Wiley in 2021.

    The Foundations of Innovation is his attempt to trace the intellectual history of the problem he has spent his career trying to solve.

    He has spent 15 years since working with founders as a strategist, consultant, coach, and advisor.

    The Foundations of Innovation is his attempt to trace the intellectual history of the problem he has spent his career trying to solve.

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