Stop Guessing.
Start Building on a Strong Foundation.
The Startup Readiness Score is a short startup clarity diagnostic that helps early-stage founders understand where their startup is strong and where risk is hiding.
The Problem (Why This Exists)
Many early-stage founders move fast. Few are clear on whether that speed is aimed in the right direction.
Teams make progress, build features, and prepare applications, yet still stall because core assumptions are unclear and untested.
By the time this becomes obvious, rejections have happened, cycles have been wasted, and time, money, and resources have compounded in the wrong direction.
The Startup Readiness Score exists to make those structural gaps visible so startups can build in the right direction.
What You Receive (FREE)
Overall Score & Diagnosis
A single Startup Readiness Score (0–150) plus a concise diagnosis describing your current readiness profile and dominant constraint.
Six Pillar Diagnostics
For each pillar, you receive a clear diagnosis of what this foundation currently supports and where it breaks down.
Clarity Needed
For each pillar, you’ll see the primary clarity gap holding readiness back and recommended actions designed to increase readiness through evidence, not activity.
*Run and receive your Startup Readiness Score up to twice for completely free.
How It Works
Answer the Assessment
Founders complete a short (15-20 minute) assessment designed to probe assumptions, alignment, and execution readiness across the six pillars of a strong startup foundation.
Receive Structured Insight
You receive an overall readiness score and a breakdown across each pillar, highlighting strengths, gaps, and potential risk areas.
Use Your Score to Make Better Decisions
The output is designed to support reflection, discussion, and next-step decisions... not just scoring for scoring’s sake.
The 6 Pillars
These are the 6 Pillars of a strong startup foundation.
Founder Pillar
Is the founder realistically positioned to carry this business forward?
Business Model Pillar
Does the way value flows through the business make sense?
Problem Pillar
Is the problem real, painful, and clearly understood in customer language?
Go-to-Market Pillar
Can this startup reliably reach customers in a way that matches their behavior?
Market Pillar
Is there a specific, reachable group of people who feel this problem most intensely?
Financial Pillar
Does the founder understand the financial realities that determine the startup's survivability?
When This Is Most Useful
This is most useful right before the stakes increase.
Preparing to apply to incubators or accelerators
Thinking about early funding or formal investment conversations
Working with mentors or advisors and want a shared diagnostic
Feeling “busy but stuck” and unsure where the real issue lies
These are moments when clarity, narrative, and readiness really matter.
What the Startup Readiness Score Is
The Startup Readiness Score is a structured diagnostic that helps founders understand whether their startup is foundationally prepared to take the next step to move forward and what is still unclear. It evaluates a startup across six foundational areas and produces an evidence-based snapshot of readiness, alignment, and risk.
The Startup Readiness Score is not a success predictor, a funding signal, or a substitute for customer validation. It does not guarantee outcomes, remove uncertainty, or replace the work of learning directly from customers.
Who This is For
This is for:
Early-stage founders (pre-traction to early traction)
Founders applying to programs or funding
Mentors, advisors, and coaches working with early teams
Incubators and accelerators seeking a structured readiness signal
Ready to See Where You Stand?
Join the hundreds of founders who have gained clarity on their startup's foundation.
FAQ
Founder's Frequently Asked Questions... Answered
How long does it take?
Most founders complete it in 15–20 minutes.
Will this tell me if my idea is good?
No. It evaluates readiness: whether the foundations are strong enough to advance safely.
Can I share the results with an advisor or accelerator?
Yes. Many founders use the output to make conversations more precise and less opinion-driven.
What happens after I finish?
You’ll immediately receive your overall score + diagnosis and pillar-by-pillar outputs.
Is it really free?
Yes. You can take the Startup Readiness Score up to two times for free.
Who created this assessment?
Dr. Shaun Digan, PhD in Entrepreneurship, with 15+ years helping founders navigate ideation, strategy, funding, and startup milestones.
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